3 Savvy Ways to Use Social Media to Boost Your Recruitment Efforts

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By Lisa Hutchinson

Topics: Hiring


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3 Savvy Ways To Use Social Media to Boost Your Recruitment Efforts.jpgSocial media is all the rage right now with recruitment. Social recruitment is the practice of utilizing social media platforms to reach a wider talent pool. With the use of social media being at its current level of popularity, it’s no longer just a recommendation for companies to utilize these platforms, it’s a necessity.

As the job market becomes more competitive, it is imperative that businesses advertise work on any and all social networks as a business method. These include, but are not limited to, LinkedIn, Twitter, Facebook, Google+, and Instagram.

Being active on social networks not only draws attention to your company, but it also sends potential candidates your way. Recruitment, therefore, is more efficient in this manner. With LinkedIn, for example, individuals with skills and experience that match the skills you seek will appear on your LinkedIn profile.

Strategize with Social Media

Maneuvering social networks is not always a simple task—you have to use it strategically. The amount of views you get depends on the time of post, where it was posted, how it was posted, and so on. You cannot simply open an account or page for your company and expect immediate results. In order to maintain a successful social presence, you need to keep the networks current and be creative in your posting methods.

Three of the biggest social media platforms are LinkedIn, Facebook, and Twitter. Let’s discuss how to use them effectively to boost recruitment.

1. Facebook

Facebook can be used in a few different ways. With Facebook, you can have a page created for your company featuring photos, blog posts, important contacts, and so on. With this, you can develop the company brand and give viewers a look into the company culture. Take advantage of your Facebook connections and encourage “likes” and “follows”. The more follows your page receives, the greater the chance it will appear as a suggestion to potential candidates.

Based on how active you are and how appealing your Facebook presence is, your company will grab the attention of interested job seekers.

Additionally, there are several other private and public groups on Facebook to navigate. These are groups dedicated to job searches that people join in an effort to gain access to a wider variety of job postings. Here, you can add to discussions, create posts, get acquainted with potential hires, and more.

2. LinkedIn

Similar to Facebook, LinkedIn also has groups dedicated to specific industries and job positions. Once you join, you can add to discussions involving other professionals and job seekers. Before posting a job ad, if someone appeals to you in the group, you can offer them a job through the use of private messaging that LinkedIn offers.

LinkedIn can be viewed as one of the more professional online platforms for recruitment. It differs from other networks in that users can upload resumes for potential employers to peruse. With a competitive job market, this makes it easier for recruiters as well as job seekers. Recruiters can scan resumes online and offer jobs directly, which equals less browsing for the individuals.


On Twitter, you only need 140 characters to advertise an available position in your company. Because you are limited to 140 characters, creativity is an asset. Additionally, with the use of hashtags to filter your tweets, you can set your available position apart from other job posts.

As with all social media tools, it’s always a good idea to expand your network on Twitter. Using key industry terms pertaining to your available job position, you will be able to find posts related to your occupational field. This can lead you to finding potential hires.



Lisa Hutchinson

I started with Liberty Staffing in 2004 as the Regional Business Manager of the London office. I have over 20 years of experience in the customer service and retail sectors, as well as leadership experience including Store Management, People Development and Recruiting. In 2016, our London location moved to a larger office in order to accommodate growth of our business, which included adding a Clerical Division.

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