4 Tips to Help Increase Applications to Your Job Advertisement

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By Megan Lacombe

Topics: Recruiting


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4_Tips_to_Help_Increase_Applications_to_Your_Job_AdvertisementAre you a hiring manager or recruiter? Nowadays, recruiters have to be knowledgeable of marketing, particularly during the job description and advertising stage of the recruitment process. After all, a job description/advertisement is meant to attract candidates, and get them to apply to your open position. 

Even if the position that you're recruiting for is great, with a good pay rate, and great benefits, that doesn't mean that candidates will apply. Canada is currently sitting at it's lowest unemployment rate in over 40 years. This means that candidates have a lot of options job-wise, and they can pick and choose the cream of the crop. It also means that there are a lot of passive candidates out there, who are currently working, but search job boards occasionally. You'll want to try to attract these candidates as well. 

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At Liberty Staffing, we would like to provide you with some tips to help make your job advertisement stand out, and attract the ideal candidate for your open position. 

1. Be Clear in Your Description

While you'll want to spice up your job advertisement, and make it as creative as possible to help attract candidates, you'll want to keep the job description as clear as possible. Attracting candidates to apply to your open position is one thing. It's another to attract the right candidate for the role. 

Be clear in the description, responsibilities, and qualifications of the role at hand. 

2. What's in it for Applicants?

When creating your job advertisement, think like a marketer. What are the benefits of this job? Why should someone apply to this position? We're not just talking about the salary, or health/dental benefits (even though these factors are important to include). We're also talking about other benefits that are a bit unusual, like a flexible schedule, or a pet-friendly work environment. 

Include any benefits that are applicable to your job advertisement. 

3. Get Creative

Job seekers (whether active or passive) have read hundreds upon hundreds of job advertisements, in hopes of finding a position that suits their skills and qualifications. Most job advertisements have the same outline: an introductory statement (with possible company description), requirements, qualifications, and lastly information about how to apply. While this outline is standard, organized, and clear, you can get a little creative within these parameters.

Get creative within the text. You could add a happy tone overall within your ad, or add personalized notes (like the name of an exemplary employee that the candidate will be working with if they obtain the role).  

You'll especially want to take a creative standpoint to your job advertisement if you are recruiting for a creative role.

4. Partner with a Staffing Agency 

If you're having trouble writing a compelling job advertisement and recruiting for your open position, get in touch with a staffing agency like Liberty Staffing Services. We are an independent staffing agency with multiple branch locations across Ontario. Offering temporary, temporary to permanent, and permanent staffing solutions to Ontario businesses, we can help manage your recruitment functions. 

We have hundreds of qualified candidates in our recruiting database who are ready to work. Contact us today and we can help fill your open position. 


Megan Lacombe

Megan is a Media Communications professional at Liberty Staffing. She has experience working as a Freelance Writer for a variety of companies online. In her free time, she enjoys crafting, photography, running, and kayaking. An avid reader, she reads anything, anywhere. She puts creativity and passion into everything that she does. Her favourite quote is “Create the things you wish existed” by Anonymous.

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