Just like every organization, you want to hire the best and brightest to join your staff. But in order to hire these great employees, you have to first recruit them—and it’s not always so easy. You could post a job ad on job boards and get dozens of resumes, but they might all be mediocre at best. If your recruiting process isn’t all that it could be, you’re going to have a tough time finding and hiring top talent.
To help you recruit the best candidates, use these helpful tips.
Use Social Media
The usefulness of job boards is slowly going downhill. Top candidates aren’t searching on generic online job boards to find great employment opportunities anymore. They’ve moved on to better channels. Now they’re searching on social media sites like Facebook, Twitter, and LinkedIn. People who care about your brand are already following you on these sites, and these people are the ones you should be targeting because they’ve already shown an interest in your company and might jump at the opportunity to work for you.
Consider Broadening Your Search Area
Technology allows us to stay connected and do business from virtually anywhere. If your company is located in a highly competitive area where your chances of recruiting top talent are slim, it might be a good idea to look beyond your geographical location and search for top talent elsewhere and have them work for you remotely.
Seek Out Passive Candidates
Passive job seekers are already employed and not actively searching for employment, but they’d consider an opportunity if it came along. Although it’s more challenging to recruit passive candidates because they’re not currently looking for a new job, it’s worth the effort. Studies have shown that passive job seekers are the best candidates because they’re dedicated to their careers and already have the skills and experience you’re looking for. When you seek out passive job seekers, you get a higher ROI and a lower turnover rate.
Build an Employer Brand
If you have a bad employer brand or none at all, great candidates will have no motivation to apply to your open positions. With the use of inbound marketing, you can communicate your organization’s unique value, culture, and personality to job seekers. You can let people know why it’s a good idea to work for you—what perks and benefits they can look forward to. You need to make people want to seek you out to work for you. Only then will you have a great pool of applicants to choose from.
You could end up making the wrong hiring decision when you’re under a time crunch. When you need to hire someone right away, because someone gave notice and a position left open for too long can hurt your business, you could end up settling for a mediocre candidate. You probably won’t find great prospects overnight, so the key to hiring the best is to always be recruiting. Dedicate a part of your website to job applicants where they can always submit their resumes online. This way, you can wait until the right person comes along rather than settle for mediocrity.
Work with a Staffing Agency
Recruiting top talent isn’t easy. If you’re not having much luck on your own, despite your best efforts, it might be time to bring in the big guns. Staffing agencies are equipped with hiring experts, top-of-the-line technology, and the appropriate resources needed to recruit top talent. When you partner up with a staffing firm, you can leave the recruiting to the experts and go back to focusing on your core activities, all the while knowing that your new employees will all be top talent.