Writing a Job Advertisement: 3 Tips to Attract Top Talent

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Writing_a_Job_Advertisement_3_Tips_to_Attract_Top_TalentUnemployment is currently the lowest it's ever been in 40 years in Canada. While this statistic is great for the economy, it's not so great if you're an employer looking to hire for multiple positions. These days, it's getting more difficult to find quality talent, and the right candidates, when you need them. 

Let Liberty Staffing Services help you with the recruitment process. We offer flexible staffing solutions to businesses throughout Ontario. We take the stress out of the hiring process so that you can focus on other tasks. 

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Job seekers can choose from the cream of the crop when it comes to positions. That's why if you're writing a job advertisement for an open role, you'll have to give it your all. 

Here are three ways to attract more applications to your job advertisement. 

1. Keep the Content Engaging

Job seekers sift through tons of job advertisements in hopes of finding a role that not only fits their qualifications, but also peaks their interest. This is where engaging content comes into play. 

Every job advertisement seems to have the same basic format. You describe the role, state the qualifications or requirements, and then prompt candidates to apply. While this format is pretty standard, you need to make sure that your written content is exciting, engaging, while also staying true to your company's voice and values. 

For example, instead of diving right into the job description, pose some questions to the job seeker which relate to the role at hand. 

2. Describe Why a Candidate Should Apply with You

Think about why someone would apply to your company, and this role (other than the paycheck, of course). 

What are the benefits that come with this role? This could refer to salary, benefits, and anything else that you see as a benefit. Can the candidate work from home occasionally? Are pets allowed in the office? Does the company provide free snacks? Are the working hours flexible? 

Think about what would appeal to a job seeker, while also staying true to the position. Outline any benefits of the position in the job advertisement to maximize applications. 

3. Be Clear and Concise

Last, but certainly not least, always make sure that the job description is as clear as possible. The last thing that you want to do is create a job description that is vague, or contradicting. This could cause hiring mistakes

Let your audience know what the job is all about, so that applicants know what they're getting into. 

Better yet, let Liberty Staffing help you with your recruitment needs. Contact us today! 

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Megan Lacombe

Megan is a Media Communications professional at Liberty Staffing. She has experience working as a Freelance Writer for a variety of companies online. In her free time, she enjoys crafting, photography, running, and kayaking. An avid reader, she reads anything, anywhere. She puts creativity and passion into everything that she does. Her favourite quote is “Create the things you wish existed” by Anonymous.

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